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Beronica on Riverdale- a missed opportunity

Like many others, I have become hooked on The CW's new show Riverdale, which wrapped its first season in the US last night. Having watched the season finale this morning I'm already eagerly awaiting Season 2 and we don't even know when it starts yet. Now to the point of this blog. Everyone who watches the show has an opinion on which characters they ship together- with Bughead and Beronica seeming to be the most popular. Basically the biggest ship war seems to be whether viewers want to see Betty with current boyfriend Jughead or BFF Veronica. My personal view is that the show are missing a major opportunity in resisting calls from viewers to making Beronica canon. It's worth noting that they wrapped shooting Season 1 on Valentines Day so the writing had been done months before they could've known how popular the ship would be. However, the show didn't do themselves many favours by having them kiss in the pilot only to insist nothing romantic would